Advertising and Graphic Design Blog: Creative Call

Wednesday, June 24, 2015

Creative Call

Traditional courses are all so passe. In sync with changing times, young boys and girls are all for indulging their creative sides. A course in Advertising and Design is favored by those who like things quirky and have an innovative bent of mind.

Advertising and design is the creation of visual artwork used in advertisements (ads), both in print as well as electronics media. Remarkable ads stay with us for a very long time. The impressive designs are created by talented graphic designers while jazzy lines to go with them are added by copy writers at advertising agencies.

Courses in this field teach students not only the tricks of the trade but also give them practical training. While the design courses teach students how to use fancy fonts, illustrations and photographs to make their designs stand apart, the editorial ones tell them how go about composing a write-up to make the right impact.

Advertising artwork differs from mainstream art in that the aim in advertising is to reach out and make an impact on the target audience so that they are convinced to go in for a particular product or service. An artist, on the other hand, draws to give expression to his/ her own thoughts.

Those who are interested in this field must not only have innovative skills but also a decent idea of marketing to be able to sell their concepts. Rewards depend on how creative and innovative one can be! Of the various institutes offering a course in Advertising and Design, is WLCI - one of the leading design schools in India with pan India presence.