The campaign is about redesigning the much used ‘Pepsi Cans’ that have come out as a new avatar and redefined “IPL” Pepsi Cans. The Creative Director of JWT has been involved with this campaign and has come out with the refreshing new ‘Blue’ Pepsi IPL cans, which have been launched in the market and are drawing a lot of eye-balls due to its innovative appearance.
All the 8 teams participating in the Pepsi IPL-
1)Mumbai Indians
2)Bangalore Royal Challengers
3)Sunrisers Hyderabad
4)Chennai Super Kings
5)Delhi DareDevils
6)Kings XI Punjab
7)Kolkata Knight Riders
8)Rajasthan Royals- have their own ‘Pepsi IPL Can’ representation.
The JWT team has taken the ‘Team Symbols’ and have given the Pepsi cans a new manifestation. This is ‘cool’ stuff done by JWT India has got a lot of admiration from the IPL Fans and Pepsi brand admirers alike.
So everyone can own their favourite teams ‘Pepsi –Can-Symbol’ or even turn into a collector and collect the symbols of all the teams. Many teenagers are already doing that and flaunting their own range of ‘Pepsi-Can-Symbol’.
WLCI wishes Creative Director -Rohit Damija and his team-All the Best in his future endeavors.
WLCI Reviews Alumnus Rohit Damija’s Pepsi IPL Campaign
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Oleh
WLCI Design School
